Imaginea BenQ-Siemens - pe tricourile lui Real Madrid
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Incepand cu sezonul 2006/2007, vedetele echipei de fotbal Real Madrid vor promova imaginea BenQ-Siemens. Contractul semnat de catre BenQ Mobile si Real Madrid prevede pozitionarea brandului
Incepand cu sezonul 2006/2007, vedetele echipei de fotbal Real Madrid vor promova imaginea BenQ-Siemens. Contractul semnat de catre BenQ Mobile si Real Madrid prevede pozitionarea brandului BenQ-Siemens pe tricourile de joc ale jucatorilor, in cursa acestora pentru a inscrie goluri, pana in vara anului 2010. BenQ Mobile, unul dintre cele trei grupuri de afaceri ale BenQ Corporation, va deveni astfel sponsorul principal al traditionalului club spaniol, club care are cei mai multi suporteri la nivel mondial. In plus fata de inscriptionarea pe echipamentul traditional alb al jucatorilor galactici, logo-ul BenQ-Siemens va fi amplasat si pe spatiile publicitare ale stadionului Bernabeu.
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