Unde da tata, creste?
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Ghemuit intr-un colt, copilul isi acopera ochii si urechile cu mainile, ingrozit de tipetele parintilor, transformati de imaginatia lui in monstri infricosatori. Scena aceasta, din noul clip al
Ghemuit intr-un colt, copilul isi acopera ochii si urechile cu mainile, ingrozit de tipetele parintilor, transformati de imaginatia lui in monstri infricosatori. Scena aceasta, din noul clip al agentiei McCann-Erickson, este traita in realitate de mii de copii. Ea va deveni simbolul unei campanii impotriva violentei in familie, cu mesajul "copilul tau vede mai mult decat crezi", difuzata gratuit de posturi de televiziune si publicatii. Urmand deja celebrului clip "Batatorul", campania incearca sa explice parintilor care inca mai cred ca fiul sau fiica lor nu vede sau nu intelege cand mama si tata se cearta ca, de fapt, ii pricinuiesc copilului o suferinta pentru toata viata. "La noi inca exista mentalitatea ca "unde da tata, creste", iar abuzul emotional nu e recunoscut si nu e pedepsit. Noi incercam sa introducem ideea ca societatea nu trebuie sa accepte acest fel de comportament", explica d-na Cristina Chertz, de la Centrul de Mediere si Securitate Comunitara Iasi, initiatorul campaniei.
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