La "vanatoare" de turisti in 8 orase din Spania
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Adaugă-ne ca sursă preferată în Google
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Urmărește-ne pe Discover
In perioada 1 iulie - 19 iulie 2004, Romania va organiza actiuni promotionale de tip road-show in 8 orase ale Spaniei (Valladolid, Gijon, Bilbao, Barcelona, Valencia, Malaga, Sevilla, Madrid). In
In perioada 1 iulie - 19 iulie 2004, Romania va organiza actiuni promotionale de tip road-show in 8 orase ale Spaniei (Valladolid, Gijon, Bilbao, Barcelona, Valencia, Malaga, Sevilla, Madrid). In cursul anului trecut, Romania a primit 21.328 vizitatori spanioli, inregistrandu-se o crestere cu 22,9 la suta fata de anul 2002. Cresterea este peste media europeana si peste cresterea pe total a vizitatorilor straini. Numarul acestora s-a dublat practic fata de anul 2000, cand ne-au vizitat 11.788 spanioli. Rezultatul este o urmare a actiunilor intreprinse de Autoritatea Nationala pentru Turism: participarea la principalele targuri, publicitatea pe 10 autobuze din Madrid, prezentari si intalniri cu agenti de voiaj, presa si alti creatori de opinie. Numai 27,6 la suta din numarul vizitatorilor spanioli au fost turisti cu servicii organizate de touroperatori, ceea ce demonstreaza ca tendinta pe aceasta piata este ca turistul sa-si organizeze calatoria pe cont propriu. Organizarea unor actiuni de promovare de tip work-show in diferite orase emitatoare de turisti din Spania, cum ar fi Barcelona, Valencia, Sevilla, Malaga, San Sebastian, Bilbao, Gijon, Valladolid, Madrid, prezinta un plus de informatie despre Romania agentilor de voiaj, presei, reprezentantilor de asociatii profesionale din turism si altor creatori de opinie.
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