BRAT vrea să monitorizeze şi audienţa site-urilor
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Biroul Român de Audit al Tirajelor (BRAT) a demarat procedurile pentru realizarea unui studiu privind traficul site-urilor, audienţa acestora şi profilul audienţei. BRAT vrea să facă un sistem
Biroul Român de Audit al Tirajelor (BRAT) a demarat procedurile pentru realizarea unui studiu privind traficul site-urilor, audienţa acestora şi profilul audienţei. BRAT vrea să facă un sistem de măsurare complet al performanţelor site-urilor web, care va conţine măsurarea traficului, determinarea audienţei, a profilelor demografice ale utilizatorilor acestor site-uri, la care s-ar putea adăuga o monitorizare a veniturilor din publicitate. Primele rezultate ale noului sistem ar putea să fie disponibile pe piaţa de publicitate în luna aprilie 2007, conform aşteptărilor BRAT.
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