Benfica atrage noi suporteri
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Gruparea portugheză Benfica Lisabona a lansat o campanie de aderare pentru suporteri, având ca scop transformarea în clubul cu cel mai mare număr de membri din lume. Potrivit Cărţii
Gruparea portugheză Benfica Lisabona a lansat o campanie de aderare pentru suporteri, având ca scop transformarea în clubul cu cel mai mare număr de membri din lume. Potrivit Cărţii Recordurilor, Manchester United este clubul cu cei mai mulţi membri plătitori, 152.000, în timp ce Benfica are 151.424, şi vrea să-i depăşească pe englezi până la sfârşitul anului 2006. Sub sloganul "Să facem Benfica cel mai mare club din lume", responsabilii de marketing ai grupării lusitane vor comercializa un "kit socio" ce va fi distribuit la 3.800 de puncte de vânzare, în asociere cu 960 de parteneri. Un "kit socio" pentru adulţi va costa 55 de euro, aceştia urmând să
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