Un nou top model de sticla: Fanta Splash
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Fanta reuseste sa-i surprinda din nou pe consumatorii sai, oferindu-le bautura preferata in sticla special conceputa pentru Fanta (Fanta Splash bottle). Noua sticla se lanseaza in ambalaj de 0,5 litri
Fanta reuseste sa-i surprinda din nou pe consumatorii sai, oferindu-le bautura preferata in sticla special conceputa pentru Fanta (Fanta Splash bottle). Noua sticla se lanseaza in ambalaj de 0,5 litri pentru toate aromele de Fanta. Incepand cu aceasta data, toate aromele Fanta existente pe piata romaneasca: Fanta de portocale, Fanta de lamaie, Fanta fructe de padure, Fanta Madness, Fanta Shokata si Fanta Verde vor fi ambalate in noua sticla contur Fanta. Noul ambalaj Fanta a fost special conceput pentru a comunica cat mai bine personalitatea celei mai populare bauturi carbonatate de pe piata romaneasca. Mai mult decat atat, noul ambalaj este mai usor de manuit si mai usor de recunoscut. Campania de comunicare pentru introducerea noului ambalaj Fanta pe piata romaneasca este realizata sub sloganul "Cherchez la Fanta - Un nou top model de sticla". Personalitatea noului ambalaj va fi declinata pe instrumentele de comunicare folosite in campanie: afise, spot TV, campanie de panotare si materiale la punctele de vanzare.
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