O noua campanie promotionala sustine marca Skol in aceasta primavara
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United Romanian Breweries Bereprod (URBB) a lansat campania promotionala "Skol te distreaza si te premiaza", campanie menita sa sustina marca internationala Skol, aflata in portofoliul companiei din
United Romanian Breweries Bereprod (URBB) a lansat campania promotionala "Skol te distreaza si te premiaza", campanie menita sa sustina marca internationala Skol, aflata in portofoliul companiei din 1999. Campania a demarat la 1 martie si se va desfasura pana la inceputul lunii iunie. Skol a inregistrat anul trecut o crestere semnificativa, atat din punct de vedere al vanzarilor, cat si ca notorietate. "Conform unui studiu efectuat de CSOP, Skol avea la sfarsitul anului 2001 un indice de recunoastere asistata de 95%. Cercetarile arata ca preferinta consumatorilor fata de marca Skol a crescut in 2001 de 6 ori fata de anul 1999", declara Shachar Shaine, Vicepresedintele de Marketing al URBB. Campania promotionala "Skol te distreaza si te premiaza" are un mecanism de tip castig instant, cu mesaje inscrise in interiorul capacelor de bere Skol. Saptamanal sunt puse in joc trei mari premii: o masina Hyundai Elantra, o masina Hyundai Atos sau un televizor si un DVD cu sistem audio marca Philips. In plus, in cadrul promotiei sunt oferite numeroase alte cadouri de tip instant: 250 de aparate video, 25.000 de casete video cu celebrul personaj Garcea si 250.000 de sticle de bere Skol. Marile premii pot fi castigate de consumatorii care au gasit mesajul "Ai castigat! Skol te premiaza la Pro TV!". Acestia vor participa la una din cele 13 emisiuni TV "Oameni ca noi - trupa de comedie", difuzate in fiecare vineri la Pro TV, in prime time. In cadrul emisiunii, concurentii vor avea posibilitatea sa-si aleaga premiul: una din cele doua masini sau sistemul audio-video Philips, aflate in platou, in spatele unei cortine, sau vor accepta sa renunte la premiu, in schimbul unei sume de bani echivalenta cu 2.000 USD. Promotia "Skol te distreaza si te premiaza" este dezvoltata de agentia Tempo Advertising.
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