Billa si XXL - stranse la punga!
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La intrarea in supermarketul Billa, de pe Bulevardul Barbu Vacarescu, troneaza o imensa... punga. Sacosa galbena, pe care sta scris cu rosu numele firmei, apare si in toate pliantele magazinului. Si
La intrarea in supermarketul Billa, de pe Bulevardul Barbu Vacarescu, troneaza o imensa... punga. Sacosa galbena, pe care sta scris cu rosu numele firmei, apare si in toate pliantele magazinului. Si pe buna dreptate: obiectul cu pricina este, intr-adevar, un semn distinctiv pentru Billa, caci, spre deosebire de majoritatea supermarketurilor, aici punga costa, nu o primesti gratis de la casa. Unde mai pui ca nu e orice punga de 500 de lei. Billa se respecta - sacosa mica face 2500 lei, iar cea mare, 3.500 lei. Asa ca majoritatea celor care calca prima data pragul magazinului sunt siliti sa ia... plasa! Obisnuiti ca, la orice supermarket de cartier, nu te duci cu sacosa, ca la piata, oamenii vin cu mainile in buzunar ca sa profite de reducerile de la Billa. Diferenta in unele cazuri o dau pe pungi. Situatia se repeta si la XXL, care - culmea! - isi zice "mega discounter", si pretinde ca se adreseaza oamenilor mai amarati, cu venituri mici, carora le ia insa maruntisul pentru pungi. Ambele magazine apartin retelei internationale Rewe, asa ca pesemne este politica firmei sa puna clientul sa plateasca daca nu vrea sa plece cu cumparaturile in brate.
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