Servicii de shopper marketing
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Saatchi & Saatchi a anunţat deschiderea Saatchi & Saatchi X, agenţie specializată în comunicarea in-store, care s-a dezvoltat din fosta divizie de BTL a Saatchi & Saatchi. Compania propune
Saatchi & Saatchi a anunţat deschiderea Saatchi & Saatchi X, agenţie specializată în comunicarea in-store, care s-a dezvoltat din fosta divizie de BTL a Saatchi & Saatchi. Compania propune soluţii de business reunite sub umbrela "shopper marketing". Soluţiile oferite de Saatchi & Saatchi X presupun înţelegerea comportamentului cumpărătorului, a factorilor care influenţează deciziile şi acţiunile cumpărătorului, a spaţiului comercial şi a modului în care interacţionează cumpărătorul cu acesta, prin instrumente de research specializate. Acest demers este urmat de propunerea celor mai relevante şi creative soluţii de comunicare pentru a maximiza impactul unei mărci la punctul de vânzare sau a unui punct de vânzare ca marcă.
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