O&M lansează Savana
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Campania caută să se adreseze atât oamenilor obişnuiţi, care zugrăvesc singuri sau apelează la zugravi, cât şi profesioniştilor, aceştia din urmă fiind identificaţi ca principalii
Campania caută să se adreseze atât oamenilor obişnuiţi, care zugrăvesc singuri sau apelează la zugravi, cât şi profesioniştilor, aceştia din urmă fiind identificaţi ca principalii influenţatori pentru decizia de cumpărare în cazul produselor de vopsit. De aceea, echipa O&M a ales să construiască povestea spoturilor în jurul unor situaţii relevante şi agreabile pentru ambele segmente de public. "Farsele specifice muncii de pe şantier ne-au oferit un prilej excelent de a ilustra un
torture test
convingător pentru calităţile produsului, dar şi pentru savoarea personajelor", a declarat Răzvan Căpănescu, creative director Ogilvy & Mather.
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