Drepturile de imagine ale lui Pele, vandute unei firme braziliene
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Fostul international brazilian Edson Arantes do Nascimento - Pele, a anuntat ca a vandut drepturile sale de imagine firmei Prime Licenciamentos e Participacoes Ltd., infiintata in acest scop in urma
Fostul international brazilian Edson Arantes do Nascimento - Pele, a anuntat ca a vandut drepturile sale de imagine firmei Prime Licenciamentos e Participacoes Ltd., infiintata in acest scop in urma cu sase luni, informeaza Folha Online. "Astfel, tot ceea ce implica numele Pele, cu exceptia declaratiilor fostului fotbalist si a participarii sale la diverse evenimente, va fi responsabilitatea firmei Prime", noteaza agentia braziliana. Pele a explicat ca a decis sa isi "vanda marca" deoarece familia sa nu mai facea fata. Fostul fotbalist va avea dreptul la o parte din veniturile obtinute de firma Prime din contractele legate de numele sau. Compania Puma negociaza, deja, cu firma braziliana, pentru a lansa, in acest an, o colectie de echipament de tenis cu numele lui Pele. De asemenea, printre primele actiuni ale firmei Prime se numara organizarea lansarii unei colectii vestimentare inspirate din anii '70.
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