Lantul hotelier Marriott este interesat de cresterea prezentei in Romania
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Lantul hotelier Marriott analizeaza posibilitatea extinderii activitatii sale pe piata romaneasca, prin afilierea a cel putin unei noi unitati de cazare situata intr-unul dintre orasele importante,
Lantul hotelier Marriott analizeaza posibilitatea extinderii activitatii sale pe piata romaneasca, prin afilierea a cel putin unei noi unitati de cazare situata intr-unul dintre orasele importante, planurile sale fiind incurajate de perspectivele optimiste de crestere a pietei de profil. Kurt Strohmayer, director general al JW Marriott Bucharest Grand Hotel, a spus ca orasele cele mai "interesante" pentru aceasta miscare sunt Constanta, Timisoara, Brasov, Cluj si Bucuresti. Hotelul din Bucuresti a devenit prima unitate din Europa care opereaza sub marca JW Marriott, o clasificare superioara celei clasice de cinci stele, caracterizata prin asa-numitul "lux abordabil". Aceasta marca este plasata in cadrul grupului intre brandurile Marriott si Ritz-Carlton, oferind clientilor servicii de lux personalizate. "Criteriul care a cantarit cel mai mult in aceasta decizie a fost arhitectura interioara deosebita a hotelului, dimensiunea camerelor si eleganta holului principal", a explicat Strohmayer. Conversia hotelului a necesitat o serie de imbunatatiri ale serviciilor, procesul urmand sa fie finalizat pana la sfarsitul verii. De la deschiderea sa in 2000, hotelul a inregistrat 500.000 de rezervari individuale, anul trecut ajungand la o cota de piata de 39 la suta. Analizele privind gradul de satisfactie al clientului plaseaza Marriott Bucuresti intre primele zece hoteluri ale lantului.
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