Utilizatorii telefoanelor mobile nu vor sa plateasca pentru servicii de cautare
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Adaugă-ne ca sursă preferată în Google
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Conform unor studii ale companiei de analiza JupiterResearch, o divizie a Jupitermedia Corporation a anuntat ca numarul utilizatorilor de servicii de telefonie mobila care platesc pentru servicii
Conform unor studii ale companiei de analiza JupiterResearch, o divizie a Jupitermedia Corporation a anuntat ca numarul utilizatorilor de servicii de telefonie mobila care platesc pentru servicii wireless a ramas scazut. In Statele Unite, doar 20 la suta dintre consumatori platesc pentru informatiile oferite de serviciul 411 si doar 7 la suta utilizeaza cautarea locala pe telefoanele lor mobile. Providerii de informatii locale sunt obligati sa caute companii ce doresc sa-si faca publicitate in scopul de a-si amortiza cheltuielile. In noul raport, intitulat "Cautarea mobila: Cautarea pentru audienta", JupiterResearch a subliniat faptul ca 81 la suta dintre companiile de telefonie mobila ofera servicii de cautare on-line, iar utilizatorii acestor servicii sunt extrem de putini. Chiar daca cele mai importante motoare de cautare sunt Google si Yahoo, iar de curand MSN, si-au dezvoltat servicii de cautare bazate pe SMS sau site-uri WAP, acestea nu sunt inca profitabile, ele fiind sustinute in continuare de fondurile care vin de la cautarea cu computere. Pentru a ajuta aceasta piata sa se dezvolte in viitor, cercetatorii de la Jupiter apreciaza ca este nevoie de mai multe oferte promotionale din partea operatorilor de telefonie mobila.
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